Clay
by ClayEnrich any lead list with 75+ data sources at once — AI personalizes outreach at scale
An AI-powered data enrichment tool for go-to-market teams. Clay pulls data from 75+ sources to build detailed prospect profiles, then uses AI agents (Claygent) to research and personalize outreach at scale. Starts at $495/mo.
Waterfall enrichment, AI agent, 75+ data sources, Claygent research, automated outreach
Free tier From $495/moEnterpriseAPI: 75+ integrations
Last updated: March 20, 2026 · Pricing verified from official sources. Prices are subject to change by the provider.
Pricing
Free TierYes — 100 credits/mo
Entry Plan$495/mo Growth
Team Plan—
EnterpriseCustom pricing
API Pricing75+ integrations
Prices exclude applicable taxes (VAT/GST/sales tax varies by region).
Specifications
Context / Input75+ data sources
Max OutputEnriched leads, personalized messages
ModalitiesText
Agent / AgenticYes — Claygent
SecuritySOC 2
Self-hostedNo
Best For
Data enrichment, personalized outreach at scale
Recommended roles:salesmarketerfounder
Alternatives to Clay
Agentforce
Salesforce
Salesforce's autonomous AI agents — handle sales, service, and marketing tasks 24/7 across your CRM
$50/mo
Pipedrive AI
Pipedrive
A visual CRM that shows every deal at a glance — AI predicts which ones will close and why
$14/mo
Apollo.io
Apollo
Find anyone's work email from a 275M-contact database — free tier included, AI writes your outreach
Free$49/mo
Gong
Gong
Records and analyzes every sales call — tells you what top reps do differently and which deals are at risk
Frequently Asked Questions
How much does Clay cost?
Clay offers a free tier. Paid plans start at $495/month. Enterprise pricing is available on request.
Is Clay free?
Yes, Clay offers a free tier with limited features. For full access, paid plans start at $495/month.
What is Clay best for?
Clay is best for Data enrichment, personalized outreach at scale. Key features include: Waterfall enrichment, AI agent, 75+ data sources, Claygent research, automated outreach.
Is Clay right for you?
Get a personalised AI Fit Score based on your role, budget, team size, and priorities.
Start the recommendation wizardStart wizard aitoolsmentor.com · Pricing verified March 20, 2026 · AI Tools Mentor Fit Score